CRM Manager

For our client we are looking for a CRM Manager in Zurich.

Duties:

• Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
• Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
• Customer Journey Mapping
• Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
• Ensuring the database is segmented effectively for targeted marketing activities.

Background:

• Extensive experience in digital marketing
• Strong background in customer acquisition, re-engagement and retention strategies

We look forward to recieve your application.